Industry giants like Google, Facebook and Ericsson have already solved many of the large-scale problems that smaller companies are now facing.

Source: How tech giants spread open source programming love | CIO

Tech giants have introduced their own coding languages when other languages have fallen short in addressing their specific business and technology challenges. There are obvious direct benefits from introducing your own programming language especially when it addresses specific technology limitations in other languages, but the benefits scale exponentially when one considers the established networks among a dedicated community base and market exposure this new language provides to the community at large.

These innovations are paving the way for future opportunities and are being adopted by large scale enterprise companies and entrepreneurial innovators looking to solve their specific issues that may or may not have been the original intent of the platform. This is good disruption.